Most people who meet Francesca know her as a fashion designer or as someone who’s last name brings with it a lot of history and a certain level of respect and heritage. However, that wasn’t the case for me. When I met her six years ago I only knew her as a mother.
During our meetings around town I’d go on and on about online marketing, the amazing social media revolution and community management. As I did this she would smile, seem engaged and interested in the subject.
Little did I know at the time that she wasn’t understanding this world at all or barely even knew what Facebook was, Twitter or what pretty much anything online was! Her name didn’t appear in any search engine and I later understood that she had meticulously planned it to stay like that for the rest of her life. She proclaimed herself to be a ”space cadet” regarding everything digital or electronic. (tough syndrome in these times indeed!) I’ve never quite understood the expression but when you hear her say it in her own unique self deprecating and funny way, it makes perfect sense
She seriously asks questions like “where is the switch to turn this thing on?” Or “what is Spotify?” Or actually throws her iPhone against the wall or floor when it doesn’t respond to her commands (maybe because she hasn’t updated it in months…)
As time went by and I built Romana Correale presence on the web I learned more about her and that it would be a real challenge to get a person like this engage in social media or in the art of sharing her life. But her passion and dedication for Romana Correale made it happen.
Sure it’s incredibly frustrating when she forgets her passwords for the 10th time every six months or when she panics at aggressive, impolite and offensive comments or when she cancels meetings with only 30 or 15 minutes notice and I’m already on my way bicycling in the city through a swedish winter storm… but who can resist her disarming smile when we finally meet? Not even a swedish viking.
Francesca runs her life here in Stockholm pretty much totally independently of anyone and it is more than understandable that with a child of seven years old all kind of situations may occur.
It’s been a few years now since we started working together and I’m impressed at how well she has taken internet to heart. How deep her convictions and values run and how committed she is to ethics, loyalty, honor and her sense of duty.
If only more people would see persons and the world as she does we’d all live in a better world.
For now, we’ll have to settle with living in a more beautiful world thanks to Francesca’s beautiful creations.