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July 25th, 2011

Why my black ostrich skull bag is the best seller

When I designed this bag i did it for myself. It was not supposed to be part of the Le Forme collection. The color, the material and its form was chosen only with the purpose of fulfilling my own needs and my own taste. Strangely enough it has been the best seller of the entire collection.

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This bag is easy to carry thanks to the long shoulder strap. It is incredibly soft. In the inside it´s made of jeans and there are many many pockets. I put my iPad and my iPhone and other important things in the big pocket. There are two more pockets for pens, pencils, sunglasses, baby stuff etc.

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I love this bag because i can wear it all day and also take it to a party right after work. It´s used and liked by both men and women. It´s unisex and cool. It´s elegant and practical. At the end I am happy I decided to add it to the Le Forme collection. It´s the most loved bag of all of them!

July 24th, 2011

Favorite artists alive today: 3 women who inspire me

Favorite artists alive today: 3 women who inspire me.
1. Aprill Spendrup. Her Use of color is outstanding and her paintings have a rythm like if leafs, water and people could move at any given moment.
2. Costanza Checchi. Her paintings are emotions; untouchable but realistic and contagious. I love her Use of different materials in every piece.
3. Catrine Näsmark. I adore her portraits. The Use of texture and the contrast of layers of colors and fabrics to build an oval and expressions.April Spendrup
April Spendrup

Aprill Spendrup. Her use of color is outstanding and her paintings have a rythm like if leaves, water and people could move at any given moment.

Costanza Checchi. Her paintings are emotions; untouchable but realistic and contagious. I love her Use of different materials in every piece.

Costanza Checchi. Her paintings are emotions; untouchable but realistic and contagious. I love her Use of different materials in every piece.

Catrine Näsmark. I adore her portraits. The use of texture and the contrast of layers of colors and fabrics to build an oval and expressions.

Catrine Näsmark. I adore her portraits. The use of texture and the contrast of layers of colors and fabrics to build an oval and expressions.

July 22nd, 2011

5 questions from fans and video answers from me

July 19th, 2011

Why is Stockholm so inspirational?

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Why is Stockholm a source of inspiration in my design?  Stockholm has a strong character when it comes to design and fashion. People here do their own thing. They dress as they feel. I don’t see young people being slaves of designers or victims of the fashion system. Each person has their own style. Then it becomes interesting even for us designers and eye catching.

Stockholm also inspires me when it comes to music and nature. The respect the Stockholmers have for nature is unbelievable for us in Italy. Tthe nature rules in the city, not the buildings.

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I bought an apartment in one of the areas I love the most; Rörstrandsgatan. It is not a coincidence that many italians live here.  We love beautiful things, beautiful people, design, good food and amazing coffee. This area has amongst the best restaurants in the city and absolutely the best coffee place.   I love the number of museums, libraries and cafés and restaurants were they play jazz and live music. Stockholm is a lively and happy city were sometimes weather becomes hostile. But must of the time its mesmerizingly beautiufl.

While rebuilding the apartment  I thought about light and space. The need of light even during the cold winters and the need of open spaces… the need of walking around areas without having to open doors. I like that. it´s a work space, a social place and at same time private.  A small home/studio were I can stay during my days in Stockholm.

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Why Stockholm as a source of inspiration in your design?
Stockholm has a strong caracter when it comes to design and fashion. People here do their own thing. They dress as they feel. I dont see youbg ones beign slaves of desigbers or of fashion system. Each one has its own style. Then it becomes interesting even for us desigbers and eye catching.
Stockholm ispires me too whne it xomes to music and nature. The respect they have of nature is unbeliavable in Italy and the nature rules in the city.. Not the building.
I bought the apartment in one of the areas I locve the most. Its not a coincidence that many italians live here.  We love beautiful thibgs, beautiufö people, design, good food amazing coffee. This area has among the best restaurants in the city and absolutely the best coffee place.
I love the number of museums, librsries, and caffes oand restaurants were they play jazz, live music. Stockholm is lively, happy city were somwtimes weather becomes hostile. But must pf the time its mesmerizing beautiufl.