July 25th, 2011
When I designed this bag i did it for myself. It was not supposed to be part of the Le Forme collection. The color, the material and its form was chosen only with the purpose of fulfilling my own needs and my own taste. Strangely enough it has been the best seller of the entire collection.
This bag is easy to carry thanks to the long shoulder strap. It is incredibly soft. In the inside it´s made of jeans and there are many many pockets. I put my iPad and my iPhone and other important things in the big pocket. There are two more pockets for pens, pencils, sunglasses, baby stuff etc.
I love this bag because i can wear it all day and also take it to a party right after work. It´s used and liked by both men and women. It´s unisex and cool. It´s elegant and practical. At the end I am happy I decided to add it to the Le Forme collection. It´s the most loved bag of all of them!
July 19th, 2011
Why is Stockholm a source of inspiration in my design? Stockholm has a strong character when it comes to design and fashion. People here do their own thing. They dress as they feel. I don’t see young people being slaves of designers or victims of the fashion system. Each person has their own style. Then it becomes interesting even for us designers and eye catching.
Stockholm also inspires me when it comes to music and nature. The respect the Stockholmers have for nature is unbelievable for us in Italy. Tthe nature rules in the city, not the buildings.
I bought an apartment in one of the areas I love the most; Rörstrandsgatan. It is not a coincidence that many italians live here. We love beautiful things, beautiful people, design, good food and amazing coffee. This area has amongst the best restaurants in the city and absolutely the best coffee place. I love the number of museums, libraries and cafés and restaurants were they play jazz and live music. Stockholm is a lively and happy city were sometimes weather becomes hostile. But must of the time its mesmerizingly beautiufl.
While rebuilding the apartment I thought about light and space. The need of light even during the cold winters and the need of open spaces… the need of walking around areas without having to open doors. I like that. it´s a work space, a social place and at same time private. A small home/studio were I can stay during my days in Stockholm.